It's a perennial one. Why do audiences come to some gigs and not others? Our latest example at the Vortex. Vincent Courtois, Sylvie Courvoisier, Ellery Eskelin. All at the top of their playing. A great gig, summarised beautifully by Chris Parker here. They have an album on Camjazz, which I have sold several of over recent weeks, and all well known as leaders and from their work with others. Apart from Vincent (making his first appearance at the Vortex), the others have even played in sold-out gigs. The gig was one that confirmed why, most of the time, it's not worth my while straying from Dalston for my musical fix.
So, what went wrong, in that we only had 30 people there and lost a packet? Not enough press press awareness? Well, we've had as much as usual in terms of mobilisation. Usually people like John Fordham are really supportive. (Last time she played the Vortex, with her husband Mark Feldman, he gave the gig a great review.) However, it was indeed sad that it wasn't mentioned in the Guardian Guide this week, nor elsewhere. I have spoken to some people who read the Vortex programme regularly, but it clearly passed them by.
No particular answer, but certainly I welcome any thoughts for good, cheap ways of getting the message across.
And it's certainly not going to put us off bringing such musicians to town again. We have to keep trying and not get demoralised!