Babel - part of a worldwide conspiracy

There's a great underlying rumour spreading around the BBC Jazz messageboard - that's there an unholy alliance between Babel, F-ire Collective and Jazz on 3. We all meet weekly at a tapas bar in Islington....
What makes it all the more amusing is the reasoning given, such as about Babel. While, ultimately, they got the ownership right - i.e. me - they argue that there must be a secret backer, as Babel does something that jazz labels don't do, which is market its product and artists!
I hope that this thread runs and runs and gets more and more ridiculous, because it's great fun. I am flattered. (Next point to bear in mind. Jazzwise is clearly also part of the conspiracy, as there will be a Babel compilation on the cover next month. While the Vortex shouldn't be left out either. And Chris Parker, who writes the reviews in the Vortex, is clearly at the centre of the web of intrigue. The first man, not even the fourth.)
It's excellent how the internet can shoot off about things, and get stories moving. However (and there often is a "however") rumour can disinformation can become fact. The people doing this messageboard, such as King Kennytone, are clearly passionate, but make 2+2 equal any number between 3 and 5.
When this happens, who knows? It was probably much slower in the world of print, word of mouth and so on. Now, the internet speeds the story round the world in hours or minutes.
Blogs are becoming an important means of communication, but of course have little check that a professional journalist is supposed to have.